Monday, January 17, 2011

STARBUCKS INDIAN ENTRY-Shikhar Shukla B.Sc Sem 1- MCAJ(MassCoMedia Student)

Starbucks is planning to set up retail outlets in India in partnership with Tata Coffee. It will be interesting to see how Starbucks will sustain in Indian market with highly extensive food chain like McDonalds.

“Tata and Starbucks will jointly explore the development of Starbucks retail outlets in associated retail outlets and hotels,” said US Company in statement.

 Starbucks is the world’s biggest coffee chain managing over 16,000 stores and operates in more than 50 countries.


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