Lamborghini-The sensation(Vishal Bawa B.sc MCAJ 1st sem)(MassCoMedia Student)

Ferrucio Lamborghini was born during 1916 in a Italian farming village called Renazzo di Cento, Ferrara. He was drafted into the Italian service during World War II where he repaired vehicles. After the war, Ferrucio began building tractors out of his garage using army surplus left behind by the Allied Forces. There was a strong demand for his products and which allowed for him to move into larger facilities. In 1959 the Lamborghini production was extended to burners and air conditioning units. The businesses became so successful that he became one of the wealthiest individuals in Italy.

Ferrucio Lamborghini owned a Ferrari that started giving him problems. The problems could not be solved by the local repair shop so he took it to Modena and confronted Enzo Ferrari himself. Enzo Ferrari, a man known for his arrogance, told Ferrucio that the problem was not with the car but rather with the 'farmer'. After being insulted, Ferrucio decided to build his own GT car.

Automobili Lamborghini SpA was founded in early 1963 at SantAgata Bologna. He used his birth sign, Taurus the bull, as a symbol for his cars. Most of his cars were named in connection with bulls. Giotto Bizzarrini, a former employee of Ferrari was recruited to design and build a V-12 for Lamborghini. The engine was soon completed and produced 400 BHP. Since Ferrucio wanted a GT car and not a race car, the engine was de-tuned to 280 BHP.

In March of 1964, Lamborghini's first production car arrived and was named the 350 GT. The 350 GT was succeeded by the 400 GT and the 400 GT 2+2. When the Miura was introduced, a true super-car, it was named after a famous bull's race, and this practice became a tradition for the House of the Bull.